For every mother doing this alone at 3am
You spent 9 months tracking every symptom, every week, every milestone. And then — nothing. No guidance for week one. No answers at 3am. Partner asleep, village far away, or nobody to call — most of this happens alone, at night, while everyone else sleeps.
The gap no one talks about
You leave the hospital 48 hours after giving birth. Your next medical visit is 6 weeks later. That gap — those 42 days — is when everything happens. And you are alone.
1 in 5
new mothers develop postpartum depression. Most cases go undetected because no one is watching in the gap between OB and primary care.
420M
women use Flo. Every single one churns at birth. The user journey ends exactly when she needs help most.
84%
of women worldwide live where qualified maternal mental health support is difficult or expensive to access.
The real problem
You do not need another spreadsheet. You need someone who knows what week 6 means, tells you before it happens, and is there at 3am when everything feels like an emergency.
01
Every baby app is a spreadsheet
Log every feed. Log every diaper. Log every nap. New mothers are exhausted — the last thing they need is another data entry job. These apps are abandoned by week 2.
02
Nobody prepares you for what is coming
Ear infections look like broken sleep. Teething starts 2 months before a tooth appears. Week 6 is peak colic. These facts exist in textbooks — nothing delivers them to you before you need them.
03
3am has no calm, specific answer
Baby won't stop crying. Is she sick? Should you go to the ER? Google gives terrifying results. Community posts take hours. Nothing knows your baby's age, history, and what is normal for her right now.
04
You disappear from your own health story
Every baby app focuses 100% on the baby. Your physical recovery, your emotional wellbeing, your PPD risk — invisible. You were the patient for 9 months. Then you stopped counting.
The answer
The same daily habit you built over 9 months of pregnancy — open the app, see where you are, get insight — continued into postpartum. Zero behaviour change. One familiar loop.
The product in one sentence
PostFlo continues the user journey Flo built, applied to the postpartum period. Pre-trained users, same trust pattern, completely different domain. You don't feel like you're entering data — you feel like the app is paying attention to you.
How it works
No forms. No category grids. No decisions about what to track. This is the real week-6 question, word for word — try it below.
Week 6 · Today's check
Has Lily been extra fussy in the evenings?
↑ Go on, tap one
Quick check — tap what fits
No typing. Just chips.
What this means
Evening fussiness + gas at week 6 is classic colic — not pain, just an immature gut.
Watch for
It peaks this week and improves from week 8. Ear-rubbing or fever would be different — this isn't that.
What helps tonight
Hold her upright after feeds, dim the lights, white noise. This passes.
Good news
Lily isn't showing the typical week 6 colic signs — good. Watch for ear-rubbing over the next few weeks instead.
Inside the app
Like Flo's cycle day circle, the home screen has one emotional anchor: your baby's age in weeks. Everything flows from that number.
The home screen — your baby's age, this week's card, and one daily question.
After you answer — personalised insight unlocks. What it means, what to watch for, what helps tonight.
The 3am AI — knows your baby's age, history, and what is normal right now. Never generic.
Same role as Flo's cycle day number. You are proud of every week that passes.
Green = done. Hollow green = now. Amber = coming. See at a glance how far your baby has come.
What this week means — before anything happens. The "things no one tells you" engine.
One contextual question. Yes or No. Ten seconds. The app does the thinking.
What we stand for
What we are NOT
What we ARE
The moment that matters
Not ChatGPT. An AI that knows your baby's exact age in days, her last 7 days of answers, and what is normal for a 6-week-old right now. It answers about your baby — not a generic one. And it never shows a loading spinner at 3am. Words appear immediately. Calm, specific, grounded in your baby's history.
One tap a day on your mood — framed as self-care, not a screening test. If you check in feeling low for several days, a gentle card appears. It never says "diagnosis." It never sends a push notification. It opens a door without pushing you through it.
Every milestone, every stage, every "here's what happens next week." See how far your baby has come, where she is now, and what's ahead. Green dots are earned. Every one is a moment you'll want to share.
A library organised by topic — never pushed, always available. What matters right now at your baby's stage, and what's coming next. 150-word articles, plain language, ends with what to do, not just what it is.
Our promise
The morning card. 8am. "Good morning. Here's what week 6 means for Lily." No reminders to log. No educational tips pushed. No upgrade prompts. Smart alerts fire only when a pattern breaks — fever logged, no wet diaper in eight hours, three consecutive low-mood days.
This restraint is the brand. We do not spam you.
Early access
Free early access. $9.99/month when we launch Premium. Seven-day free trial. Cancel anytime.
One notification a day. No spam. No data sold. Ever.
Built with the same restraint we bring to the app.